John Mohin OBE has distilled a lifetime of international business in to the essence of boardroom practice. As head of overseas subsidiary companies for Wedgwood and Waterford Crystal, he has a wealth of experience and is proficient in the commercial field of business and market development. John travels extensively, runs his own business and is influenced by the correct interpretation of market intelligence. He has applied the valuable lessons learned to the task of leading innovative companies with notable success in the field of intellectual property and luxury brands.

John Mohin has undertaken a variety of both unpaid and paid advisory roles. He acts as a Business Mentor for Commonwealth First, operating under the auspices of the Commonwealth Enterprise and Investment Council and has mentored the students of Liverpool Business School. In addition, John Mohin is an Ambassador for the International Festival for Business 2018.


On the occasion of being appointed Chairman of Graham Shapiro Design (GSD®), John said: ‘ I recognise my experience is important of course, but only in so far that it is used to create a foundation for the future, which is where I intend to spend the rest of my life.’ With this vision and personal outlook, it is clear why GSD® is the perfect partner to take full advantage of the breadth and depth of his contact base.

GSD® is well known as a respected digital company led by Graham Shapiro, the celebrated Chief Executive and Founder, acclaimed for creating online and offline visual communication for some of the world’s most respected brands.

Interpersonal Skills

John Mohin is a commercial figure with a focus upon consistent revenue growth, meeting sales targets and building client relationships. He is a well informed and occasionally entertaining public speaker willing to discuss confronting adversity and overcoming obstacles, as a route to export success. In this regard, he is an enthusiastic business leader and advocate having had exposure to some of the underhand realities of business.  By working primarily with luxury, heritage and prestige brands to nourish brand equity, he is conversant with the tactics of unscrupulous competitors and has evolved pre-emptive steps to protect intellectual property. John Mohin secured the approval of the International Olympic Committee in Switzerland for a multi-million dollar range of merchandise featuring the Intellectual Property of the Olympic Movement, including the priceless images housed in the Musee Olympique, Lausanne and the famous Olympic Rings, acknowledged as one of the leading international brands in the world today. Securing the use of this highly coveted Intellectual Property constituted brand endorsement on an Olympian scale.

Read about John's Experience



Graham Shapiro Design Ltd (GSD®)

GSD has an enviable and well deserved reputation as one of the most successful market leaders operating today in the highly innovative area of creative communication in the United Kingdom. Creating websites, mobile applications, brand and design for print, GSD has consistently delivered solid return on investment for an impressive array of clients including Clive Christian, Fiat, Liverpool Football Club, Phillips, Porsche, Samsung and the internationally acclaimed Commonwealth Scientific and Industrial Research Organisation.

GSD® CEO & Founder Graham Shapiro commented, “My vision for GSD® calls for accomplished professionals to join me in taking the company to unprecedented levels of business innovation and development.
 John Mohin OBE is a commercial figure with an innate understanding of intellectual property, gained from working with luxury brands in international markets and brings the skills we need to take the GSD® brand forward.”


Beeston Shenton Solicitors Ltd

John Mohin is retained by Beeston Shenton to act as a non-executive business consultant to advise on commercial matters. Beeston Shenton is an enterprising law firm established in 2004 in Newcastle under Lyme but now operating from offices in Sandbach, Crewe and Knutsford. Founding Director Paul Shenton said:

“ John Mohin complements the strategic vision for our business perfectly, having studied at Harvard Business School and later been made OBE for services to business and charity in the North West of England, he is well placed to offer sound commercial advice”.


Director of Corporate Affairs at Wedgwood

Returning to Wedgwood Head Office after overseas secondment, John Mohin was given a portfolio of high profile tasks including the launch of Wedgwood and Waterford Crystal in Moscow and St. Petersburg, to penetrate the Russian market. He negotiated marketing alliances with Ralph Lauren, Jasper Conran and Martha Stewart to create fashion accessories for the home. John Mohin was granted the Royal Warrant by Appointment to Her Majesty the Queen and HRH Prince Charles to advise on official gifts, many of which carried the full weight of international diplomacy. In government circles, he had direct dealings with a succession of prime minister’s notably Tony Blair and Margaret Thatcher.

“Business plans written wholly or jointly by John Mohin combined sparkling prose with commercial discipline. His inspiration was the company’s fortune, taking our traditions to reach a new generation of collector, effectively creating new international markets for Wedgwood, all both heavily inspired and well informed by heritage. This is a remarkable talent” Rt. Hon. the Lord Wedgwood of Barlaston.


Interim President of Wedgwood Japan Ltd

As President of Wedgwood Japan, John Mohin negotiated with the leading Japanese Store Groups including Mitsukoshi, Daimaru and Matsusakaya to protect and expand business, with success. This impacted to enhance trading activities in the Asia Pacific Region notably in Hong Kong, Taiwan, Korea, and Singapore.


Managing Director of Waterford Wedgwood Australia

Conceived and executed exponential business growth by extracting added value from the supply chain. This was achieved by using the existing distribution structure more effectively, expanding in Australasia to include New Zealand and the South Pacific. Planned and executed sports’ marketing programme for the Sydney Olympics, Americas Cup, Lions Tour and Adidas International. As Patron of the Wedgwood Society, embarked upon a marketing campaign designed to appeal to connoisseurs and collectors by engineering product value based upon heritage and intellectual property.


Served as Founding Trustee of the Army Cadet Force and the Archbishop of York Youth Trust. Appointed a director of Wedgwood Museum Trading Ltd to advise on the merchandising and licensing of a valuable national archive. On returning from secondment in Australia, John Mohin was appointed Chairman of the iconic Royal Flying Doctor Service of Australia, in the United Kingdom.


Order of the British Empire
Freeman of The City of London
Fellow of The Royal Society of Arts
Fellow of the Chartered Institute of Marketing
Honorary Member of the City Pickwick Club
Honorary Doctorate for Services to the British Ceramic Industry
Honorary Fellowship, the highest honour of Liverpool John Moores University

Public Speaking

John is an experienced public speaker and finds it rewarding to ‘tell his story’ with a view to inspiring future business leaders.

If you’re interested in talking to John about him being a guest speaker for you, send an enquiry on the contact section of this website and he will get back to you.


You can contact John direct by sending an enquiry through the form below.